How Roof Flow Pro turns 300,000+ monthly storm reports into faster storm response

Roofing contractors make decisions dependent on weather every day. After a hail or wind event, they need to know where severe weather occurred, which neighborhoods were affected, and when individual properties may have experienced damage. 

For Roof Flow Pro, the challenge was not simply finding weather data. It was making reliable weather intelligence available within the same platform contractors already use to manage their businesses. 

Moving weather out of a separate workflow 

Before Xweather was integrated into Roof Flow Pro, contractors often had to switch between weather websites, mapping tools, news reports, and their CRM to find the information they needed. 

The lack of centralized information was particularly challenging following major storm events, when contractors need to identify affected areas quickly, prioritize inspections, respond to homeowners, and schedule appointments. 

Waiting for news reports or homeowner calls could mean arriving in storm-affected neighborhoods days after the event. 

“We wanted to eliminate that extra work by bringing reliable weather intelligence directly into the platform,” says Joe Daley, Founder of Roof Flow Pro. 

The goal was to make weather part of the workflow rather than another source contractors had to check. 

Choosing a weather data partner 

As Roof Flow Pro developed its weather capabilities, the company sought more than basic consumer weather information. It needed access to reliable historical and real-time data, flexible APIs, and a technology partner that could support the continued development of the platform. 

Xweather stood out for the quality of its data, the flexibility of its APIs, and its reputation in the industry. The Roof Flow Pro team also valued the responsiveness of the Xweather team throughout the integration.

“Roofing is a weather-triggered business. The contractor who knows exactly where hail fell—first—wins the neighborhood. Xweather gives us the storm report density, the hail-specific endpoints, and the map layers we needed to build that into the core of Roof Flow Pro, from the first SMS alert all the way to the weather evidence attached to an insurance claim.”

Roof Flow Pro integrates with the Xweather API across several endpoints. Clear documentation and responsive support from the Xweather team allowed the development team to build weather intelligence directly into the CRM while staying focused on customer-facing features. 

Through the API, Roof Flow Pro relies on endpoints including (full list at the end*): 

• Conditions for live job-site weather 

• Forecasts for planning crews and appointments 

• Storm Reports for hail, wind, tornado, and flood activity 

• Observations / Summary for historical property and daily weather data 

• Map tiles for interactive storm and severe-weather maps 

• Convective Outlooks for long-range severe weather risk 

Turning storm data into action  

With Xweather integrated throughout Roof Flow Pro, contractors can use weather intelligence within the same platform where they manage leads, jobs, schedules, and customer relationships. 

One of the most important capabilities powered by Xweather is Storm Watch. Contractors can define watch zones around their service areas and set thresholds for hail size and wind speed. 

When a qualifying report is recorded, Roof Flow Pro sends an SMS or email notification with information such as the type and magnitude of the event and its distance from the contractor’s location. Instead of waiting for regional news or homeowner calls, contractors can begin assessing the opportunity and organizing their response immediately. 

Live hail-threat monitoring, storm-cell tracking, and animated radar provide an updated view of developing conditions. Contractors can see hail probability and size, storm movement, and rotation as a system crosses a metropolitan area, helping teams prepare for where a response may be needed.  

Live storm cells: Storm movement, strength, hail size, and estimated arrival help contractors understand where a system is heading. Live radar: Severe-weather layers provide a wider view of activity around configured watch zones. 

After an event, hail-swath maps and neighborhood-level storm reports help contractors identify affected streets, prioritize inspections, and direct sales teams toward relevant neighborhoods instead of deciding where to canvass based on regional reports or guesswork. 

Roof Flow Pro additionally operates hundreds of public city storm pages using live Xweather data. Homeowners can use the pages to check recent hail, wind, and tornado activity in their area. For contractors, these pages have also become an organic discovery channel, turning searches about recent storms into inspection requests and potential CRM customers. 

Supporting homeowners and insurance claims 

Property-specific date-of-loss verification is one of Roof Flow Pro’s most important workflows. When a homeowner files a hail or wind claim, the property address can be pulled directly from the CRM job record and converted into geographic coordinates. 

Roof Flow Pro then searches Xweather Storm Reports for hail, wind, tornado, and flood events within an adjustable radius and date range around the reported date of loss. Each matching report can include the event type, magnitude, timestamp, and distance and direction from the property. 

Instead of simply indicating that a storm occurred in the region, the results can provide details such as: “1.75-inch hail reported 2.3 miles northwest of the property at 4:12 p.m. on the date of loss.” Searching a surrounding date window can also identify relevant events when the homeowner may have remembered the date incorrectly. 

Observations / Summary provides an additional confirmation layer through recorded conditions such as wind gusts and precipitation at the nearest reporting station. 

Roof Flow Pro uses the results to generate a timestamped PDF weather report and a plain-language date-of-loss narrative that contractors can add to an insurance claim or supplement package. This turns a general assertion that a storm occurred into documented third-party weather evidence. 

The workflow can also help contractors screen potential jobs before sending someone to inspect the roof. If no qualifying event was recorded near an address, that can be established before committing time to an on-site visit. 

For Roof Flow Pro, integrating these capabilities into the CRM creates a more consistent experience from the first inspection through to the insurance claim. 

“Having trusted weather intelligence integrated directly into the platform gives [contractors] greater confidence in those decisions.” 

Scaling weather intelligence across the business 

Contractors using Roof Flow Pro report reaching storm-affected neighborhoods two to three days faster after receiving a Storm Watch alert than when relying on news reports or homeowner calls. During severe-weather weeks, alerts and public city pages also drive measurable increases in daily platform use as contractors monitor threats, verify claims, and deploy crews. 

User growth has increased by 30% since Roof Flow Pro introduced its Xweather-powered storm suite, which has become one of the platform’s strongest drivers of new contractor signups during severe-weather season. 

Roof Flow Pro now supports more than 1,000 contractor profiles, with over 15,000 jobs added to the platform during the past 90 days. 

Today, Xweather supports Roof Flow Pro at a considerable scale. The platform actively tracks approximately 3,500 storm locations and ingests more than 300,000 storm reports each month. It typically makes between 80,000 and 100,000 Xweather API requests monthly, with usage exceeding one million requests during peak periods. 

Weather intelligence has become one of the core capabilities of Roof Flow Pro, and the company plans to expand its use of Xweather as the platform grows. 

Planned developments include expanding real-time insights, historical weather reporting, storm notifications, and property-specific weather intelligence. 

“We see weather intelligence becoming an even bigger part of Roof Flow Pro as our platform continues to grow,” says Daley. “We expect our use of Xweather to grow right alongside it.”

*Full list of endpoints utilized by Roof Flow Pro